Social Media Plan

This service will be utilizing Instagram. The first objective is to upload three posts every week on Instagram. The posts will comprise of service-line countdowns, mental health resources, and fun opportunities on campus to increase awareness and engagement for Indiana University Indianapolis students. The second social media objective is to post a weekly poll of serious questions related to mental health or fun “get-to-know you” questions on Instagram. The results from the fun polls will be posted the next day, as can the serious polls when appropriate. This will encourage follower participation and engagement.

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Instagram will be utilized primarily to make simple posts, upload polls, and spread the word about campus events (especially those being hosted by our partners). Some of the posts will include information relating to grief statistics. For example, posts would be uploaded around the holidays letting students know that they have support during these times. The polling questions will change weekly and be comprised of mindful and fun questions or serious questions. A fun question, for instance, would be, “What are you grateful for?” A serious question would be something along the lines of, “When you are feeling overwhelmed, how do you address it?” Three posts will be made weekly following a simple structure: one polling post (results are included in this), one informational post, and one post sharing an opportunity for campus engagement.